Market trends play a significant role in shaping product portfolios. As consumer preferences evolve, businesses must adapt their offerings to stay relevant. For example, the growing demand for sustainable products has prompted many companies to incorporate eco-friendly options into their portfolios. Additionally, technological advancements can lead to the creation of new product categories or the obsolescence of existing ones. Companies that actively monitor market trends and consumer behavior can make informed decisions about product development, diversification, and discontinuation. By staying attuned to these changes, businesses can ensure their product portfolios align with current market demands and capitalize on emerging opportunities.