Digital marketing is the process of using electronic channels to promote or market products and services to consumers and businesses. The key aim is to create value for the customer through the creation and distribution of relevant and engaging content.Digital marketing channels include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and mobile marketing.

Digital marketing is the process of using electronic channels to promote or market products and services to consumers and businesses. The key aim is to create value for the customer through the creation and distribution of relevant and engaging content.Digital marketing channels include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and mobile marketing.