We walk you through how to use SMS and recommend practices for SMS communications to boost client engagement in this post. Learn how to leverage the power of a streamlined communication channel to initiate a range of effective client engagement initiatives.
As a company leader, you are aware that every consumer interacts with your business on multiple occasions throughout their lifetime. Every one of these touch points offers a chance to communicate positively with your consumer, engage them in conversation, and help them advance to the next level all while making their experience enjoyable. Developing audience engagement strategies is one of the most difficult issues a business can have. The secret is to speak and listen to your clients. — Tell them a tale, listen to them, give them something of value, and reward and thrill them to keep them coming back for more.
Why use SMS for customer engagement?
Due to its widespread use and popularity, SMS messaging has shown to be a potent and useful tool for many well-known companies' marketing campaigns and consumer engagement initiatives. With 97% of smartphone users using, it frequently, text messaging is without a doubt the most popular feature or app. With an average click-through rate of 35% for SMS messages—more than ten times higher than emails—they're a very powerful tool for connecting with both present and future clients.
More significantly, though, SMS is the preferred method of communication for clients; texting is preferred over phone calls or emails. Seventy-five percent of consumers prefer to get offers by text message, according to Digital Marketing Magazine. Customers have more control when they text. Customers that feel empowered tend to be happier, more engaged, and more devoted.
Boost customer engagement using SMS.
Get to know your customers.
Engaging consumers is more than just getting value out of your business relationship; it also entails concentrating intently on the value you can provide fo